Scion Promotes Series 10 With New Commercial

Scion’s hot new thing is their Series 10 special editions. We’ve covered them pretty extensively here. Scion has just begun their fusillade of promotion with the video below being the first shot fired.

The commercial is… Well, kinda ridiculous, but in the way that most commercials are. Everyone is young, hip, happy, urban, and impressively diverse. They drink at house parties, dance with fireworks and have light-up bicycles. As a fellow 20-something, millennial whippersnapper, this is exactly how we celebrate major life events. Except for the fireworks. And the light up fixie bikes.

The song is good though, in an loungy, chill kinda way.

The video does, however, give a pretty good look at what the 10 series looks like in motion. The silver paint looks fantastic and the blue exterior lighting actually doesn’t seem obnoxious.

Let us know what you think of Scion’s ad in the comments.