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Scion is in a bit of a slump as of late. Their sales are down, their lineup is stagnant, and the company’s buyer segment is aging faster than the tC. But some new cars can easily change that.

Scion’s market shares have diminished lately, which is making executives nervous. To fix this, they want to go premium with the brand, which is dumb. Here’s why…

On Wednesday, I was out at New York’s Monticello Motor Club driving the new RC and RC F on the private road course. While driving impressions are under embargo until September 4th, I can say I had a total blast. At the bar after roughly four hours of hots laps, a bunch of the writers […] More »

Think it’s a Lexus? Look again, this example from Japanese design/tuning house DAMD Styling Effects (Dream Automotive and Design) is really a modified Scion FR-S/Toyota 86.  On display at the Tokyo Auto Salon as part of a collection of highly tuned and customized sport coupes, the “LFT-86” is a fascinating example of transforming one car […] More »