Toyota offers discount on brand new 2018 C-HR for Scion owners. Our friends at CarsDirect have tipped us off on a cool discount that Toyota has quietly rolled out for their all-new 2018 C-HR. Normally, a brand new model wouldn’t need discounts to move off the dealer’s lot. In fact, the C-HR is poised to […] More »

Sometimes it’s hard for an automaker to split off part of its lineup to another branding. Look at SRT. Dodge broke off the group a few years back, and just this year, incorporated it back under the Dodge nameplate. And now might be a good time for Toyota to do the same thing with Scion. […] More »

Scion might not have the best prospects in the immediate future. That may be true, but according to Kelly Blue Book, the west coast of the United States is still very much interested in the brand. KBB looked at what brands new car shoppers were researching on their website over the past year and came […] More »

It’s been no secret that Scion has been in a bit of a rough spot lately. The brand has run into reliability issues and doesn’t really have any new cars on the horizon. They’ve even given Toyota dealers the option to drop the brand, even if the majority of them haven’t. Aside from the FR-S, […] More »

Autoguide just released a top ten list of the most fuel efficient non-hybrids. And guess what? The iQ made the top of the list with its 36 city, 37 highway mpg. Not bad! Says Autoguide: “Scion’s little city car has its share of quirks, but it drives surprisingly well for such a small car and it […] More »

It’s been ten years since Scion fist came on the automotive scene. The plucky little Toyota off shoot began with the funky-yet-functional xB, and the Scion xA. Today, the brand carries a the tC, one of the most popular front wheel drive coupes in recent memory, and the FR-S sports car. Bascially, they’ve been through […] More »

According to J.D. Power, Scion’s marketing towards the young buyers paid off in 2012. Over 50% of people who bought the tC in 2012 were between the ages of 16-35, or a part of “Gen Y” as J.D. Power calls it. The fact that half of the tC’s buyers fall into the that age bracket […] More »