There was a recent article on Toyota’s corporate blog providing the meaning behind the Toyota logo. In the spirit of their explanation, we think you’d be interested in some information about the Scion logo as well…

http://scionnews.net/2008/07/09/a-lo...a-scion-logos/

 

that was a petty good read, always wonder what the logos meant

 

Wow Toyota put a lot of thought into their logo.

 

The Toyota logo was deep, I expected more from Scion after reading and thinking about
Toytoa.

 

IMO, the Scion logo is a combination of the Toyota Sienta (the "S") and Hino logo

The "S" on the hood and possible closed ellipse with SIENTA lettering


The bar in the middle for SCION and/or the nearly closed ellipse.

 

I think the Hino "bar" is for connecting the broken ellipse to form an H, for Hino. But when you put the two together I can see where you're coming from.

 

I did a study on the Toyota logo a couple months back, for a class I had. And I did find the article informative, but I think a hidden aspect or maybe purely coincidental aspect of the Toyota logo is the ability to make up every letter of Toyota from it. A link is below showing it blown out, Kind of crudely done, but you get the idea.


http://farm4.static.flickr.com/3253/...14cf2010_o.jpg

 

This website has some pretty neat stuff to browse. It is an internet museum of car typography, but it has lots of other interesting stuff.

http://www.cartype.com/

 

interesting backstory of the toyota logo

 

cool info.

 

The info on the Toyota emblem is great, but the Scion info was lacking and left me feeling disapointed in the lack of a good read.

 

i've always thought the scion logo looked like 2 shark fins.

 

Even more interesting to me was some information I was recently given on the name Toyota itself. The family last name is actually Toyoda as many of you know. There are actually several reasons it was changed including humility, the strong sound of the "t", and even the number of brush strokes it takes to write ("Toyota" takes 8 strokes ant that is considered lucky). There is even a reason stating that the first character for Toytoa when writing it looks like Mt. Fuji and even THAT is lucky.

I'm not sure I buy every one of the reasons I was told or even all of the reasons outlined for the current Toyota symbol. I have a stong feeling that there is a PR agency somewhere that thinks this stuff up for the company.

Still, its interesting to learn.

-Alex

 

good read. good to see that thought went into the logo... however no matter how hard I try it always just looks like a cowboy in a circle :-/

 

For some reason I seem to remember a commercial Toyota used in the 90's that said something about "bull horns". I googled it and all I can find is a Dodge slogan.

Anyways...I have always seen the logo as a sort of bull..with horns. The vertical oval being the front view of the bull and the horizontal oval being the horns.

 

I concur.

 

Check the article again (updated) ...there is no meaning to the Scion logo like there is for the Toyota logo.

http://scionnews.net/2008/07/09/a-lo...a-scion-logos/

 

^^^ Ohh are you Eric?

 

Yep. I've tried to change my username on here, but my request went unanswered.

 

Oohhh haha I was the one who chatted with you today! Sorry again that took so long-- I had to hunt down a manger =]