hi dude its really very nice information thanks

 

hi friends i am new to this website

 

I guess they wanted to be SURE

 

Here in Canada, there is no marketing on the TV, no ad in the newspaper. Seems like Toyota is letting the brand to die. That is a shame because the IQ has an attractive price and will fight Smart and Fiat ont heir own ground.

I think SCION wants to use the IQ model to pump-up the brand... But still I haven't seen any marketing.

The marketing team is sedated. Too bad because a bit of agressivity would lead this brand to the summit!!!

 

Traditional advertising is no longer the way.

Scion, like other brands are moving where the audience is, online.

TV viewership is down to under 50% in the US and has moved online, via game consoles, Apple TV, Hulu, etc.

 

Thomas are those numbers including the sales of scions that aren't sold at a Toyota dealership but at private dealerships in small towns? I see scions being traded in at small dealerships around the oak harbor area...didnt know if this were being taken into consideration.

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Sales figures are taken from new car sales by "Toyota Motor Sales" the sole importer of Scions into the United States, and therefore count ALL US Scion new car sales...

 

When I purchased my XD last week, even the sales director told me that the sales where much lower than the expected targets.

He said there is no ads in the area. I start to look around and indeed I see a lot of Toyota Prius and Corollas but no Scion.

You said the marketing targets the youth where tey are, online, on Facebook and those places. The problem is that yougn people cannot affor brand new car. One reason is their credit that is not solid yet, the second is that insurance premium are is as much as the payment of a car.

Ther only choice lft for youth is used car, not 4 and 5 years old car but rather 8 to 10 years old car that they can insure on one side only for cheap.

The IQ is a direct competitor of Smart. The buyers of Smart are not young they are 30 and 40+. These people should be tageted through usual mans like news papers and TV.

Another thing that is a mistake: the huge FJ40. Too big, too bulky too expensive, sip gas like I drink water. Designed to run on super not on regular.

They should discontinue it and bring back the Toyota FJ30 form the 70s and 80s but with an up to date design. They should market it under the Scion brand. Also they should marker many TRD parts available for this one.

This one being the size of a Jeep YJ would be a hit!

 

Now that would be something to see....a SCION truck....I like this

 

It is probably because at this point everyone drives one or knows someone that drives one. They probably have reached their peak. :/

 

from what i hear scion sales are very weak in neap